Chrome for Developers

Client

Chrome for Developers

Services

Brand Strategy & Positioning

Creative Direction & Visual Identity

Brand Implementation & Application

Motion Design

Year

2024

Credits

Created whilst at Google Developer Studio

Background: Chrome for Developers simplifies the web to help you build, grow and innovate. It’s Chrome’s brand talking about how to build websites, featuring tools and programs to make developers successful on the web.

Opportunity: Chrome for Developers needed a brand update to make it’s tone feel more suitable for an enterprise and B2B audience. The design system needed to be more flexible to allow for communications across online, social media and via several branded YouTube shows.

Solution: We updated the logo lock-up to match Chrome's consumer brand, with our visual language being derived from the Chrome tab shapes. The dev grid is designed to reiterate that this brand is for developers. It adds a building blocks essence to the Chrome for Developers brand.​​​​​​​

Chrome for Developers logo
Chrome for Developers logo
Chrome for Developers logo
Chrome for Developers graphic device
Chrome for Developers graphic device
Chrome for Developers graphic device
Chrome for Developers graphic device
Chrome for Developers graphic device
Chrome for Developers graphic device
Graphic system breakdown
Graphic system breakdown
Graphic system breakdown
What's new in DevTools graphic
What's new in DevTools graphic
What's new in DevTools graphic
Graphic system breakdown
Graphic system breakdown
Graphic system breakdown
Thumbnail example
Thumbnail example
Thumbnail example
Chrome for Developers thumbnail system
Chrome for Developers thumbnail system
Chrome for Developers thumbnail system
Chrome for Developers thumbnail system
Chrome for Developers thumbnail system
Chrome for Developers thumbnail system
Chrome for Developers New In Chrome graphic
Chrome for Developers New In Chrome graphic
Chrome for Developers New In Chrome graphic
Chrome for Developers social media examples
Chrome for Developers social media examples
Chrome for Developers social media examples
Chrome for Developers social media examples
Chrome for Developers social media examples
Chrome for Developers social media examples
Chrome for Developers stickers
Chrome for Developers stickers
Chrome for Developers stickers
Chrome for Developers illustration style
Chrome for Developers illustration style
Chrome for Developers illustration style
Chrome for Developers laptop screen
Chrome for Developers laptop screen
Chrome for Developers laptop screen
Chrome for Developers conference flags
Chrome for Developers conference flags
Chrome for Developers conference flags
Chrome for Developers conference welcome screen
Chrome for Developers conference welcome screen
Chrome for Developers conference welcome screen
Chrome for Developers breakout area
Chrome for Developers breakout area
Chrome for Developers breakout area
Chrome for Developers phone mock up
Chrome for Developers phone mock up
Chrome for Developers phone mock up
Chrome for Developers ID card for conference
Chrome for Developers ID card for conference
Chrome for Developers ID card for conference
Chrome for Developers laptop stickers
Chrome for Developers laptop stickers
Chrome for Developers laptop stickers
Chrome for Developers tote bag
Chrome for Developers tote bag
Chrome for Developers tote bag
Chrome for Developers YouTube content studio
Chrome for Developers YouTube content studio
Chrome for Developers YouTube content studio
Chrome for Developers YouTube content studio
Chrome for Developers YouTube content studio
Chrome for Developers YouTube content studio