Chrome for Developers

Client
Chrome for Developers
Services
Brand Strategy & Positioning
Creative Direction & Visual Identity
Brand Implementation & Application
Motion Design
Year
2024
Credits
Created whilst at Google Developer Studio
Background: Chrome for Developers simplifies the web to help you build, grow and innovate. It’s Chrome’s brand talking about how to build websites, featuring tools and programs to make developers successful on the web.
Opportunity: Chrome for Developers needed a brand update to make it’s tone feel more suitable for an enterprise and B2B audience. The design system needed to be more flexible to allow for communications across online, social media and via several branded YouTube shows.
Solution: We updated the logo lock-up to match Chrome's consumer brand, with our visual language being derived from the Chrome tab shapes. The dev grid is designed to reiterate that this brand is for developers. It adds a building blocks essence to the Chrome for Developers brand.