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5-Layer Brand Framework
5-Layer Brand Framework
At Artichoke, we guide you through a comprehensive, 5-layer brand framework designed to bring strategic clarity, layer by layer, to your brand.
This systematic approach ensures impactful results, moving from initial strategy to a confident brand launch.
At Artichoke, we guide you through a comprehensive, 5-layer brand framework designed to bring strategic clarity, layer by layer, to your brand.
This systematic approach ensures impactful results, moving from initial strategy to a confident brand launch.
Your brand, clearly defined
(01)
Strategy
This foundational stage focuses on uncovering the core of your brand. It includes our Brand Strategy Workshop.
We delve into your purpose, vision, mission, and brand personality. Key deliverables include a detailed brand strategy, brand words table, target audience analysis, competitor analysis, brand positioning, brand personality words, and brand taglines.
Output: A complete brand strategy that forms the foundation of all creative
(01)
Strategy
This foundational stage focuses on uncovering the core of your brand. It includes our Brand Strategy Workshop.
We delve into your purpose, vision, mission, and brand personality. Key deliverables include a detailed brand strategy, brand words table, target audience analysis, competitor analysis, brand positioning, brand personality words, and brand taglines.
Output: A complete brand strategy that forms the foundation of all creative
(01)
Strategy
This foundational stage focuses on uncovering the core of your brand. It includes our Brand Strategy Workshop.
We delve into your purpose, vision, mission, and brand personality. Key deliverables include a detailed brand strategy, brand words table, target audience analysis, competitor analysis, brand positioning, brand personality words, and brand taglines.
Output: A complete brand strategy that forms the foundation of all creative
(02)
Direction
In this stage, we translate strategy into a precise visual direction. We produce three detailed mood boards to explore different creative applications.
This allows us to open up conversations around what you like and don't like across the different creative applications and gives you the best possible insight on how to align in a creative direction before we move into design.
Output: 3x moodboards and alignment on creative direction
(02)
Direction
In this stage, we translate strategy into a precise visual direction. We produce three detailed mood boards to explore different creative applications.
This allows us to open up conversations around what you like and don't like across the different creative applications and gives you the best possible insight on how to align in a creative direction before we move into design.
Output: 3x moodboards and alignment on creative direction
(02)
Direction
In this stage, we translate strategy into a precise visual direction. We produce three detailed mood boards to explore different creative applications.
This allows us to open up conversations around what you like and don't like across the different creative applications and gives you the best possible insight on how to align in a creative direction before we move into design.
Output: 3x moodboards and alignment on creative direction
(03)
Design
This stage involves the actual brand identity design where we develop a brand concept built from the brand strategy and a first version of your brand identity recommendation.
Deliverables include the brand concept, logo (and variations), color palette, typography, image selection & treatment, graphic devices or patterns and potentially even illustration and motion.
Output: A flexible brand identity design system, including logo, colors, type, imagery and graphic device.
(03)
Design
This stage involves the actual brand identity design where we develop a brand concept built from the brand strategy and a first version of your brand identity recommendation.
Deliverables include the brand concept, logo (and variations), color palette, typography, image selection & treatment, graphic devices or patterns and potentially even illustration and motion.
Output: A flexible brand identity design system, including logo, colors, type, imagery and graphic device.
(03)
Design
This stage involves the actual brand identity design where we develop a brand concept built from the brand strategy and a first version of your brand identity recommendation.
Deliverables include the brand concept, logo (and variations), color palette, typography, image selection & treatment, graphic devices or patterns and potentially even illustration and motion.
Output: A flexible brand identity design system, including logo, colors, type, imagery and graphic device.
(04)
Implementation
In this stage, we roll out your new brand out across agreed applications within scope. This could include things such as graphics and templates for your website, social media &, presentation decks, mini videos and stationery.
We then create and design the Brand Guidelines, a document that homes our new brand to help maintain consistency going forward.
Output: Agreed applications and a detailed Brand Guidelines document.
(04)
Implementation
In this stage, we roll out your new brand out across agreed applications within scope. This could include things such as graphics and templates for your website, social media &, presentation decks, mini videos and stationery.
We then create and design the Brand Guidelines, a document that homes our new brand to help maintain consistency going forward.
Output: Agreed applications and a detailed Brand Guidelines document.
(04)
Implementation
In this stage, we roll out your new brand out across agreed applications within scope. This could include things such as graphics and templates for your website, social media &, presentation decks, mini videos and stationery.
We then create and design the Brand Guidelines, a document that homes our new brand to help maintain consistency going forward.
Output: Agreed applications and a detailed Brand Guidelines document.
(05)
Launch
The final handover stage where we provide a detailed handover of the brand guidelines and brand toolkit that contains everything you need to confidently launch your brand.
Deliverables include things such as: Brand Guidelines, Brand Toolkit (Logos, Fonts, Colors, Icons, Graphic Devices, Illustrations) as well as all the design working files. Adobe or Canva templates may be created at this stage too.
This is when the project is complete, and the output is your new brand delivered for handover.
(05)
Launch
The final handover stage where we provide a detailed handover of the brand guidelines and brand toolkit that contains everything you need to confidently launch your brand.
Deliverables include things such as: Brand Guidelines, Brand Toolkit (Logos, Fonts, Colors, Icons, Graphic Devices, Illustrations) as well as all the design working files. Adobe or Canva templates may be created at this stage too.
This is when the project is complete, and the output is your new brand delivered for handover.
(05)
Launch
The final handover stage where we provide a detailed handover of the brand guidelines and brand toolkit that contains everything you need to confidently launch your brand.
Deliverables include things such as: Brand Guidelines, Brand Toolkit (Logos, Fonts, Colors, Icons, Graphic Devices, Illustrations) as well as all the design working files. Adobe or Canva templates may be created at this stage too.
This is when the project is complete, and the output is your new brand delivered for handover.
Brand’s Measurable Impact
While the ROI of brand isn’t always direct, it is always measurable. A strong brand directly influences your business objectives in tangible ways, demonstrated by these key indicators:
– Increased Brand Awareness
– Improved Brand Perception
– Increased Developer Adoption
– Reduced Customer Acquisition Cost
– Higher Customer Retention Rates
While the ROI of brand isn’t always direct, it is always measurable. A strong brand directly influences your business objectives in tangible ways, demonstrated by these key indicators:
– Increased Brand Awareness
– Improved Brand Perception
– Increased Developer Adoption
– Reduced Customer Acquisition Cost
– Higher Customer Retention Rates
Schedule your Clarity Call
It’s time to unlock the next stage of growth for your business.
Schedule your Clarity Call
It’s time to unlock the next stage of growth for your business.